Introduction
In the computer industry, cases are a rather hit and miss affair. With some monstrosities such as the forthcoming Thermaltake Ten to the elegant Lian Li cases, we have seen computer chassis come and go.
Remember the days when computer cases were a drab off-white colour and full of razor sharp edges? In those days building a computer was considered baptism by fire! The nearest a consumer could get to an elegant case was from Apple and these had the resemblance of boiled sweets In today’s world we see many types of computer enclosures and in many interesting shapes. To add another factor into this ‘whirlpool’ of chassis configurations; we now have the consumers themselves making their own cases!
Company Background
Fractal Design was founded in Sweden in the year 2007 by a Mr Hannes Wallin! They first entered the Scandinavian Market in 2007 and two years later they had explored additional markets in Europe; namely Germany, France, Switzerland and the UK amongst others. They also have recently signed a contract with their new distributor in Australia. In addition, during the second Quarter of 2010 they will enter the North American market!
Their goal is to be widely recognized for a high end level of design and products. Fractal is putting great effort into choosing the right partners in each region, and their strategy is to work with a good structure of selected distribution partners and retail/e-tailers!
One of the core ideas of Fractal Design is to provide products with an extraordinary design level. The principles of their products have been stylish, simplistic and clean; which they prefer to call the Scandinavian design! Their ethos is to produce products that incorporate the above, but without compromising quality, functionality and pricing.
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